IAS Election Lab: Empowering Advertisers with Data-Driven Insights for the Election Season
Integral Ad Science has rolled out their Election Lab to aid advertisers with valuable insights and strategies during the election season. By leveraging data science, the lab aims to help brands focus on performance while mitigating risks such as misinformation and controversial content. Findings indicate a surge in political misinformation during elections and the significant influence of online ads on electoral outcomes.
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